DTC Video Editor

About Us

We are a premium skincare brand helping women 50+ finally see real, visible results in their skin.

Our customers are smart, skeptical women who have been disappointed by too many empty promises. Our product actually works — the challenge is creating ads that cut through the noise and make them believe it.

That's where you come in.

The Role

We're looking for a Video Editor who lives and breathes AI tools and direct response advertising. You'll work under our Creative Strategist, turning their concepts and briefs into high-performing video ads.

This isn't a traditional editing role. We don't need someone who can make pretty videos. We need someone who can create high-converting performance ads using the latest AI technology — and who's obsessed with staying ahead of the curve.

Our best editors understand that the first 3 seconds decide everything. They know how to hold attention, create urgency, and guide viewers to take action — all while making the ad feel authentic, not salesy.

The Standard We Expect

AI-generated ads have evolved. What was impressive 6 months ago is now table stakes. We expect you to produce content at this level:

If you watch this and think "I can do better" — we want to hear from you.

What You'll Create

Weekly Output: 20+ ad variations across multiple formats. You'll work from creative briefs provided by our Creative Strategist and report directly to them.

Your workflow: Creative Strategist provides brief → You execute the edit → Revisions → Launch. You focus on execution, they handle the strategy.

AI Tools You Must Master

This is an AI-first role. You should already be proficient with most of these tools — and excited to learn the ones you don't know yet:

Retention & VSL Mastery

Pretty videos don't convert. Videos that hold attention do. You need to understand:

• The Hook — First 3 seconds decide if they watch or scroll. You know how to stop thumbs.
• Pattern Interrupts — Every 2-3 seconds, something changes. Zoom, cut, text, motion, sound. No dead moments.
• VSL Structure — Hook → Problem → Agitate → Solution → Proof → CTA. You can feel the rhythm.
• Emotional Pacing — You know when to speed up, when to pause, when to hit hard.
• Platform Optimization — Meta vs TikTok have different retention patterns. You adapt accordingly.

What We're Looking For

Hard Requirements:

• 1+ year editing performance ads for DTC/e-commerce brands
• Expert with AI tools (you already use most of the tools listed above)
• Strong understanding of direct response principles and VSL structure
• Can turn a script + brief into a polished ad without hand-holding
• Fast turnaround — same-day revisions when needed
• Track record of creating ads that actually convert (show us the results)
• Reliable internet, own equipment, and ability to work independently

Bonus Points:

• Experience with beauty, skincare, or wellness brands
• Experience creating content for 40+ audiences
• Motion graphics skills (After Effects)
• Can also shoot/edit real UGC content

Character Traits That Matter

• Obsessed with quality. You're not satisfied until every frame serves a purpose.
• Self-driven learner. You don't wait to be taught — you find tutorials, test tools, figure it out.
• Fast without sacrificing quality. You understand that speed matters in performance marketing.
• Takes feedback well. "This isn't working" doesn't hurt your ego — it makes you better.
• Communicates clearly. If you're stuck, behind, or need something — you say so immediately.
• Thinks like a marketer. You don't just edit — you understand why certain things convert.

This Role is NOT For You If...

We're being direct because we respect your time:

What's In It For You?

Compensation:

• Competitive compensation based on experience and hours
• Potential to grow into a larger role with performance bonuses

The Opportunity:

• Work directly with the founders — no layers of bureaucracy
• We invest in you long-term with real training and mentorship
• Access to all the AI tools you need (we pay for subscriptions)
• See your work drive real revenue (we share performance data)
• Stay at the cutting edge of AI video technology
• Flexible hours — we care about output, not when you're online
• Growth path to Senior Editor / Creative Lead

Our Culture:

We don't hire for quick fixes. We invest in you as a long-term team member, which means real training and mentorship. We want people who grow with us — not freelancers who disappear after a few months.

Tools We Provide:

• ElevenLabs, HeyGen, Mirage, Higgsfield (and more)
• Foreplay/Atria for ad research
• Any reasonable tool you need to do great work

How to Apply

No generic applications please. If your message could be sent to any company, we'll know.

We review applications within 5 business days and will respond to everyone, even if it's a no.